What is an Advertising Agency?

An Advertising Agency is a Professional Service Company that can hired by other businesses, Corporates, NGO’s and also Government Agencies to ideate, Plan, and Handling the Advertisements in the different mediums.

An Advertising Agency or Ad Agency is referred as a creative agency or Ad Agency, is a business that Planning, Creating and handling the Advertisements in the form of promotions and marketing for their clients. Some Agencies should work based on the clients’ requirements and most of the advertisement agencies would offer the all the form of Advertisements including social media, influencer advertisements and more.

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What Does an Advertising Agencies do?

The Services can be offered by Advertising Agencies should vary based on the locations, targeted Peoples, and other specialities. The Main Role of Advertising Agency can Creating the Advertisement Plans, Create the Content for Advertisements by collaborate with clients. Before starts a Campaign, the ad Agency will get an approval from the clients in term of budget, media, content and etc.

An Advertising Agency in Chennai should work with the team of experts in the tight deadlines to get a proper and qualified lead or sales for their clients. And they monitor the campaigns frequently to track the metrics and performance. In case if there is any problem with the campaign’s performance, the expert team will rectify it soon in technical aspects to make it better. And submit the lead, sales and metrics and other results in the report format.

What are the Different types of advertising agencies in Chennai?

There are Different types of Advertising agencies in Chennai that describe the services they provide to their clients.

Some of the types are listed below

 1. Full-Service Advertisement Agencies

A Full-Service Advertising Agencies is a completely Combined marketing and advertising agency that provides the complete marketing services. These types of Advertising agencies are designed to handle all types of marketing and advertising requirements that may be deployed in house by the company. This Agency usually includes all the services like strategic planning, production, creativity, innovations and executions via online platform.

 2. Digital Advertising Agencies

The Digital Advertising Agencies is the company that deals in marketing on Business to business or business to consumer model through digital channels. These types of advertising agencies include creating and managing the campaigns based on the client requirements through social media channels, pay per click, and they create videos, custom websites, retargeting campaigns, email campaigns and web development services to their clients.

 3. Traditional Advertising Agencies

Traditional Advertising agencies are mostly deals with the marketing that uses offline media like television advertising, newspaper advertising, radio ads, and other print advertisement like pamphlets, billboards and printing papers to reach the wider, regional and national audiences. These types of agencies are most commonly promoted the commercial advertisements.

 4. Social Media Advertising Agencies

Social Media Advertising agencies is the latest level of advertising using the social media channels to reach the wider audiences. They provide the services like marketing, design, advertising or influencer marketing services to generate quality leads through the social media platform like Facebook, twitter, Instagram, LinkedIn, YouTube, TikTok and etc. This should be the one time or ongoing basis based on the consumer requirement and budget.

 5. Creative Boutique

Creative Boutique advertising agencies offers a variety of creative design options for their clients based on their requirements and budget. This type of agencies allows clients to cover how their campaign is performing on their own knowledge. A creative boutique allows their clients and give the capability to choose where they can place the advertisements.

 6. Media Buying Agencies

Media Buying agencies are the outsourced ad agencies to manage media buying process for the businesses. these types of agencies are deals with the strategic goals given by the customer to take the creative media and identify the best ad space and time depends on the media strategy and platforms similar as websites, YouTube, radio and television. They are also responsible for managing the budget, optimizing ads to increase the performance of ad campaigns.

 7. Public relations advertising Agencies

Public Relations agencies deals with the wider range of services to the clients based on their requirement and budget from media relations and public affairs to social management and crisis management. they can help businesses to build the positive reputation, relationships with the public and stakeholders to maintain the trade mark to achieve the business goals.

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